It is good practice to rotate the mattress on your bed, to prevent lopsided wear-and-tear from shortening its useful life. The same thing applies to car tires; they need rotating. Smart travelers know to rotate the airlines from which they purchase tickets, as the accumulation over time of per-ticket better prices often outweighs the rewards or miles than comes from a single airline’s loyalty perks. Even the internet itself works by allowing packets of information to dynamically rotate across different routes, based on traffic congestion, rather than tying up a full end-to-end circuit.
So why wouldn’t you rotate your search engine usage? Continue reading…
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