Google Search Options and the Paradox of Choice

Google finally acquiesces, and starts exposing more advanced, user-controllable search result refactorization options.  See here, here, and here:

But as people get more sophisticated at search they are coming to us to solve more complex problems. To stay on top of this, we have spent a lot of time looking at how we can better understand the wide range of information that’s on the web and quickly connect people to just the nuggets they need at that moment. We want to help our users find more useful information, and do more useful things with it. Our first announcement today is a new set of features that we call Search Options, which are a collection of tools that let you slice and dice your results and generate different views to find what you need faster and easier. Search Options helps solve a problem that can be vexing: what query should I ask? Let’s say you are looking for forum discussions about a specific product, but are most interested in ones that have taken place more recently. That’s not an easy query to formulate, but with Search Options you can search for the product’s name, apply the option to filter out anything but forum sites, and then apply an option to only see results from the past week.

I’m pleased to see that it is finally happening.  For years I’ve clamored about how frustrating it is that Google not only hasn’t given users these sorts of options, but has actively campaigned against such functionality: They have often said that exposing advanced tools is “too complex” for users and that it would clutter the famously clean Google interface.  Perhaps the long-held belief that simplicity trumps all other considerations is finally being let go, with the understanding that functionality is sometimes more important than bare and minimal interfaces.  This is a good thing.

Willingness to expose these tools helps topple the myth that is often perpetuated, about how HCIR interfaces offer the user too much choice and therefore do more harm than good Continue reading…