Information Retrieval Gupf

Via @glinden, I enjoyed this article on why GDrive (an early cloud document/file store) was never launched by Google:

At the time [2008], Google was about to launch a project it had been developing for more than a year, a free cloud-based storage service called GDrive. But Sundar [Pichai] had concluded that it was an artifact of the style of computing that Google was about to usher out the door. He went to Bradley Horowitz, the executive in charge of the project, and said, “I don’t think we need GDrive anymore.” Horowitz asked why not. “Files are so 1990,” said Pichai. “I don’t think we need files anymore.”

Pichai apparently went on to explain in more detail why files are no longer needed.  It has to do with the notion that, in the cloud you just have data and information.  Organizing that information into files is not necessary, especially when you can just start editing that information directly in Google Docs.  I’m going to ignore for a moment the “don’t be evil” ramifications of data portability and lock-in that comes through the dissolution of explicit files — how am I supposed to export my data into the Microsoft Cloud Word or into Open Office or into VisiWord whatever else I’d like to use, if files do not exist?  Instead, I’m going to focus on how this decision was arrived at:

When Pichai first proposed this concept to Google’s top executives at a GPS—no files!—the reaction was, he says, “skeptical.” [Linus] Upson had another characterization: “It was a withering assault.” But eventually they won people over by a logical argument—that it could be done, that it was the cloudlike thing to do, that it was the Google thing to do. That was the end of GDrive: shuttered as a relic of antiquated thinking even before Google released it. The engineers working on it went to the Chrome team.

This is what I find absolutely fascinating.  Here is a company that A/B tests everything in a heavily data driven manner, down which of 41 shades of blue the link anchortext should be.  So you would think that such a momentous decision about killing the whole GDrive project would be data driven.  It was not.  I quote again:

But eventually they won people over by a logical argument—that it could be done, that it was the cloudlike thing to do, that it was the Google thing to do.

Here is an instance where an important decision potentially very large service was made not by the data, but by a HiPPO, the highest-paid person in the room.   Continue reading…

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Benjamin Scheibehenne, a psychologist at the University of Basel, was thinking along these lines when he decided (with Peter Todd and, later, Rainer Greifeneder) to design a range of experiments to figure out when choice [...]

What is Social Search as opposed to Social Media?  Social Search in Media?  Search in Social Media?

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