If it wasn’t official before, it is now. Google self-advertises:
In the latest shot fired in Google Inc.’s ongoing battle with Microsoft Corp., Google announced today that it’s taking this fight to the streets.
Literally.
Google is kicking off a month-long ad campaign for its online suite of enterprise office applications. The campaign will have the search giant leasing billboard space in four major U.S. cities — New York, San Francisco, Chicago and Boston. Each work day will have a different message for commuters to take in.
Each day there will be a different message. Each day! This is no small self-advertising undertaking.
Does anyone remember when the lack of self-advertisement was one of the primary points of pride for the company? We’re not talking 10 years ago. Even as recently as SIGIR 2008, Kai Fu Lee stated in front of an audience of 500+ people that Google categorically does not self-advertise. Just a few months before that, Google’s VP of Marketing was interviewed by Business Week: Continue reading…
Recent Comments