Why No Exploratory Search on the Web?

Daniel makes a provocative statement:

“One of the recurring objections to exploratory search is that it can’t work for the web.”

While I suspect that he is correct about this being the common wisdom, I find myself wondering about the sources of that conception.  Why is this a commonly held belief?  I can think of five possible objections to exploratory search on the web, five reasons why companies might say that exploratory search can’t work:

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